Leadership Begins With Understanding People.

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Found! Is A 6 Week Leadership Development Program For Professionals Growing Teams.

Found! helps you understand yourself and others - so hiring, team building,

and leadership decisions become clearer and more effective.

Most leaders make decisions about people - hiring, team structure, role fit, performance -

without a reliable way to read motivations, values, or behavioural dynamics.

Found! gives you a repeatable framework to make those decisions

with clarity, confidence, and consistency.

Using principles found in:

Behavioural Sciences, Adult Development & Social Psychology.

Simple 3 Step Process

Engage

Engage with our team and discover how the Found! Program can begin your journey towards business transformation.

Learn

Take part in a comprehensive

6 week program to master the Found! Program and learn from experienced professionals.

See Results

Witness the positive impacts on your organisation as you recruit world-class talent and drive significant growth.

Great leadership depends on understanding people

- not just process.

Leaders tell us they struggle most with:

Identifying true motivators, not just skills.

Aligning new hires with team dynamics.

Leading teams without friction.

Knowing when someone fits culture and potential.

Found! gives you the language, framework, and insight to transform these decisions -

so your teams perform, stay engaged, and grow with confidence.

What Found! Empowers You With

Via 6 proven and comprehensive online modules, you will be guided by our CEO William Laitinen — an industry expert with two decades of hiring, and building international leadership teams.

Found! helps you:

Read People with Confidence

Learn how values, motivations, and drivers shape behaviour - in interviews, teams, and collaborations.

Make Better People Decisions

Turn clarity into action by applying a consistent, repeatable framework to hiring, team design, promotions, and performance conversations.

Build Teams That Work

Move beyond fixing problems to designing teams that are aligned, engaged, and motivated to perform.

The program is led by me, William Laitinen.

I have over 25 years of experience in building high-performing teams and capable leaders for global organisations.

I won't just teach you process - I help you integrate deeper insight into how people think, collaborate, and perform.

The Found! Program has been delivered and refined with leading global corporations, with the same challenges you face.

Found! Program Modules

Each Module Includes:

Video & Resources

1-2-1 Coaching Call

Take-Away Activity

Module 01

A World-Class Introduction

We walk through how to build a world-class introduction step-by-step from the ground up. Each student learns the power of presenting themselves and your company with authenticity and consistency.

Module 02

What is a Great Candidate?

Using our talent equations, and Exige Motivational System, participants learn what to look for when identifying the best candidates who will be motivated to perform.

Module 03

Preparing Great Questions

Asking the right questions is an art. We guide you in crafting insightful questions that respectfully reveal a candidate's essential qualities, ensuring every interview uncovers the truth with precision and purpose.

Module 04

Asking the Right Questions

Great interviews require courage and determination. We share a tried and tested approach to getting at the most important information with respect and determination.

Module 05

The Sell

This module reminds participants about the scarcity of talent and encourages them to promote your company during the interview. Effective selling is the competitive advantage that will make the difference for truly excellent candidates.

Module 06

Choose the Right Candidate

We help you create YOUR unique grading structure that participants can follow to make informed, consistent hiring decisions. Removing the guess work from excellent decisions, and creating fairness and transparency across the hiring process.

FIND OUT MORE

What Our Clients Have To Say About Found!

"I Finally Have Confidence"

"I finally have confidence in the decisions I make. The coaching was important, using challenging questions to check my understanding. William was always ready to back up learning with examples".

"It Makes Me A

Better Leader "

"The motivational system helps me with the team. The combination of the video, the test, the homework and the coaching makes it much more impactful than any other training I had"

"All The Modules Were Really Eye Opening"

"I really enjoy the coaching sessions. The program and the modules opened my eyes to help me structure my thoughts."

Frequently Asked Questions

What hiring managers have asked before investing in our program

Who is this program for?

This course is only for leaders who realise the importance of hiring well and want to be involved in the recruitment process. Great leaders have to be great recruiters, because people are the only true asset a company has. So if you want to take on a more active recruiting role, we want you.

How much time will I need to invest in this program?

This program is a 6 module program. Expect each module to take approximately 2 hours per week, split between the videos, follow-up activities and coaching calls.

Can my entire team take the course together?

Yes! The course includes group activities to include team members in the process.

Will I get to speak to William directly?

Yes. You will be able to meet with William each week during a coaching video call, where you can discuss questions and get direct answers.

I’m not in the UK. Can I still benefit from your program?

Absolutely. Found! was made for companies across the globe; in fact, a significant portion of our clients are based in Western Europe, including, Switzerland, France, and Germany.

What if I enroll, then discover that the program is not for me?

We offer a 100% money-back guarantee. If you complete all the modules, and still don’t feel you’ve received value, you can request your money back within 30 days and get a full refund.